AI Insights · Timothy · July 2025
Top Free-to-Play Games in Brazil: Q2 2025 Performance
Discover the performance trends of the top free-to-play games on a unified platform in Brazil during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the Brazilian free-to-play gaming landscape on a unified platform saw significant activity across the top five games. According to data from Sensor Tower, these games experienced varying trends in downloads, revenue, and active users.
Roblox from Roblox Corporation saw a consistent weekly revenue, peaking at approximately $261K in early May. Downloads spiked to 600K in early June, while active users surged to 30M by the end of June.
Free Fire x NARUTO SHIPPUDEN, published by GARENA INTERNATIONAL, recorded a significant revenue peak of $351K in late June. Downloads remained robust, peaking at 369K in early June, while active users fluctuated, ending the quarter at around 11.4M.
Block Blast！ by Hungry Studio had a notable increase in downloads, starting the quarter strong at 626K, although revenue remained negligible throughout. Active users peaked at over 3.1M in mid-April.
Subway Surfers from Sybo Games maintained a steady download rate, with a high of 343K in late March. The game’s revenue was modest, with a peak of $2.2K at the end of June, and active users reached 7M in mid-April.
Garena® 三角洲行動 experienced a decline in downloads from 720K in late April to 63K by the end of the quarter. Revenue also decreased, with a peak of $53K in late April, while active users fell from 680K in early May to 200K by the end of June.
These insights from Sensor Tower highlight the dynamic nature of the gaming market in Brazil during Q2 2025, showcasing how different games perform across various metrics.
